The Travel Channel
The Annual Leave App
KNOWORTH
只有想不到、没有做不到
The Travel Channel is a national professional tourism satellite TV channel covering the whole country, which is the only one in China, which is approved by SARFT, is a professional satellite TV channel with tourism and leisure as its main content. The travel programs have diversified program style, professional, can carry out differentiated competition with other satellite channels, so it grew into a unique and influential satellite channels. Based on the characteristic, the Annual Leave is required to form and content to be unique, the entire structure is clear and simple.
China has more than 500 million of Internet users, which has accounted for 81% of the proportion of the population using mobile Internet, about 38% of mobile Internet users will use mobile phone booking travel itinerary. Currently on the mobile market, the free products are basically the form of air tickets, hotels, and lack of humane services. The Annual Leave is the cooperation between Knoworth and the Travel Channel，providing a full set of holiday travel solutions to the users. The platform to bid farewell to the traditional ticket + hotel model, provides a new free products, allowing users to feel the humane care and enjoy the freedom to walk away.
Customers are very concerned about the Annual Leave App can bring users what kind of experience. Knoworth did brainstorming with our customers in the early stages.We divided the process of selecting travel products through mobile terminal into a number of links, felt the user's various stages of operation experience and seek the best solution.Knoworth actively cooperated with the customer to do a good job requirements definition, put forward the corresponding suggestions according to the experience, and to guide customers to make demand decision more applicable to their business processes and easier to operate.
In the research,Knoworth found that：the modern concise interface style and elegant lively tone selection can help users well to rapidly eliminate the diaphragm between the application and themself. A clear page hierarchy can greatly reduce the user's learning costs. Smooth switching between each channel allows users to bring the anxiety away from pause and to choose their own travel more comfortably.
The Annual Leave App in the beginning of the start willed quickly be widely praised by users and the industry. As a service consumer app, with a larger base of user groups, can effective occupation of the market, this is the profound experience of the Annual Leave to bring Knoworth team.
