“Changing”fashion

Introduction

Knoworth has tailored a jewelry collocation experience App in the shop for “Dada” and makes jewelry selection process an endless enjoyment.The theme "Dada takes you to the trip" lets emotion drive business development.

Client background

KEER is committed to bring women consumers the life of the jewelry itself and the joy of feeling，through sophisticated and stylish products. The brand was awarded the "Asian Top Five Hundred", "Chinese Enterprise Development Top Hundred " and other honorary titles.

Project challenges

Dada believes that every product has to bring its wearer unlimited fantasy. This kind of fantasy is to the ideal of hope for the future，of the dream and of a better life. Dada for jewelry is an innovation.Knowowrth thinks the site should be the same as fashion,with a new style and full of sense of the times. For Dada, the change is the biggest difference between it and other jewelry, so the project should highlight the Dada's "changing" theme.Knoworth and customers repeated brainstorming discussion, combined creative illustration and jewelry, put the user placed travel scene, and combined the parallax scrolling effect and dynamic effect of illustration etc.。So we can make a perfect interpretation of this theme and create a new platform for this electricity supplier.

Our achievements

Paper cutting and jewelry are perfectly collocation to realize the interactive design of innovation. Differences in the form of interaction, can help customers to explore more potential consumers, and to promote the production of commercial transactions.

KEER

“Changing”fashion

Role:

Women can be free to collocate their prefer jewelry and feel the jewelry of the "changing" charm